Campaign-to-CRM mismatch
The ad platform can count a lead that the sales system never stores.
Google Ads lead form delivery
Keep Google Ads lead forms from ending at a fragile webhook.
Add normalization, duplicate-safe retries, destination verification, and a receipt between an ad lead form and the CRM.
A successful automation run is not proof of delivery.
A lead-form submission and a successful downstream CRM write are separate events. Transient connector failures, invalid contact fields, and repeated delivery attempts can leave the campaign report and sales pipeline out of sync.
Google Ads lead form -> LeadProof -> CRM, call queue, or marketing automationContact validation errors
Phone and email formatting can cause avoidable destination rejection.
Uncontrolled replays
Manual recovery without idempotency can trade a missing record for duplicate contacts.
Implementation
Put LeadProof in the delivery path.
Keep the tools that create and process the lead. Standardize only the fragile handoff between them.
Open sandbox instructions →- Forward the authorized lead-form event through your server or automation to LeadProof.
- Use the source lead identifier as the Idempotency-Key.
- Set the final CRM or call-routing webhook as the destination.
- Reconcile the receipt ID with the campaign lead and destination record.
POST
https://leadproof.jessesay.chatgpt.site/api/v1/leadsAuthorization: Bearer lp_live_your_key
Idempotency-Key: stable-source-lead-id
Content-Type: application/json
{
"destination": "https://your-crm.example/webhook",
"name": "Alex Morgan",
"email": "alex@example.com",
"source": "google ads lead forms"
}Questions
What teams ask before adding LeadProof.
Does LeadProof replace the Google Ads connector?
No. Keep the authorized connector or server that receives the form; LeadProof protects its downstream delivery.
What should be used for idempotency?
Use the durable identifier attached to the original lead event rather than a new timestamp created during each attempt.
Does LeadProof change campaign attribution?
No. Include the attribution fields your destination needs in the forwarded data while LeadProof controls delivery reliability.
See the gaps in your real workflow.
Get an explainable risk score, prioritized fixes, and the right LeadProof plan.